19 June 2018 by CMC PR
TP Vision and Bowers & Wilkins announce partnership based on the pursuit of excellence
Amsterdam, June 19, 2018– TP Vision, exclusive licensee for Philips TV, Europe’s leading premium TV brand, and legendary British audio engineering company Bowers & Wilkins have agreed a new multi-year exclusive partnership to create outstanding products that truly set new reference visual and audio performance standards in the TV market. The partnership is set to be one of the most exciting developments in the Television sector for some time.
The new partnership will combine the world-renowned technologies and expertise of the two companies’ and will uniquely be able to share the internal engineering resources that have allowed each to design and develop a long series of ground-breaking products that have consistently set the benchmark for the best possible TV picture quality and the best outright audio quality.
The partnership has also been enhanced by both companies long-lasting tradition for developing all of their own bespoke technologies in-house, with total quality control over all stages of product development and production. TP Vision has worked tirelessly to ensure that its Philips TV line consistently leads the market in terms of picture quality - including its award-winning P5 processing chip - European design and via its Ambilight technology. Bowers & Wilkins has a proven long term commitment to in-house research and development, in order to achieve the truly best sound quality possible, whatever the format.
Commenting on the new partnership Martijn Smelt, Chief Marketing Officer for TP Vision said: ‘For far too long, as an industry, we have allowed sound quality to be the poor relation when considering TV performance. A challenge that has been further exaggerated by the outstanding quality of our OLED sets. So, I’m delighted that we have been able to partner with the World’s best audio company Bowers & Wilkins to ensure that in future our Philips High End TV sound will offer a uniquely premium experience’.
Richard Campbell, Chief Revenue Officer for Bowers and Wilkins said: ‘Our new partnership with TP Vision presents a fantastic opportunity to help redefine the parameters of sound quality & performance on a TV. The superb new line of Philips TVs will introduce our well-known audio performance to a new consumer audience who will be able to enjoy first-hand, the incredible experience only we can provide, ‘Sound by Bowers and Wilkins’.
The partnership has been made more effective and efficient by the location of key engineering facilities for both companies in Europe. TP Vision maintains an Innovation Centre in Ghent Belgium while Bowers and Wilkins recently made a significant investment to expand and relocate its UK based research and development centre.
The first glimpse of the potential of the new partnership will be unveiled at the IFA Show in Berlin later this year.